Lavasoft Releases Ad-Aware with New Partner in Japan

Gothenburg, Sweden (July 20, 2009) Anti-malware pioneer Lavasoft today announced a new partnership with P&A International Inc. to launch the Ad-Aware family of Internet security software on the Japanese market.

Asia represents over 40% of Internet usage across the globe today, a figure that soared 500% in the past eight years, and Japan remains a key market within that region for security software publishers due to experienced and savvy computer users among the 91 million Internet users.

“75% of Japan’s population is connecting to the Internet, which puts them at high risk of being compromised, whether it be individual identify theft, stolen credit card details, or proprietary information from corporations,” said Lavasoft’s CEO Jason King. “P&A has established expertise with introducing foreign-published products like Ad-Aware to the local market. Lavasoft is an industry-leading developer in malware detection and removal. Our synergies together will provide Japanese computer users with superior security protection.”

According to Internet World Stats, Japan ranks third in global Internet users, following China at the top and the United States in second position. Combined with the fact that they are the second largest nominal GDP economy in the world, the Japanese market is a prime target for Internet attack by malware creators and distributors whose primary intention is to profit from illegal cyber theft.

P&A’s CEO Patrick Hochner adds, “We were the first ASP approved shareware vendor in Japan, and in Lavasoft we have identified a partner with products that meet our high requirements for distribution in our market.”

More information about the Ad-Aware product launch in the Japan market can be found in Japanese at www.panda.co.jp, or in English at www.pandasw.com.

About Lavasoft

Founded in 1999, Lavasoft is “the original anti-spyware company”, with over 350 million downloads worldwide for the flagship Ad-Aware product. A private company headquartered in Gothenburg, Sweden, Lavasoft provides innovative security solutions for consumer and business channels, including anti-spyware, anti-virus, registry optimization, firewall, digital shredding, and encryption.

About P&A International

P&A was established in 1984 as a private company. P&A International was established in 2006 for supporting online activities of P&A and today concentrates on the selection and distribution of foreign software products for the Japanese market.

For further information, please contact P&A International using web form http://www.panda.co.jp/contact/ or email press@panda.co.jp.